Culture development is one of the buzz phrases of modern sport, and coaches play a huge role in helping build a strong culture within a human performance program.
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While sport psychology is becoming somewhat better known in recent years, there is still a lot of stigma around who can benefit from it. It's certainly not only for those at the elite level of sport.
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A good (or bad!) preseason rugby training schedule can sometimes make or break a team's season. Here are six core principles to follow.
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Caffeine is one of the most popular ergogenic aids in the world, but it has the potential to reduce sleep quality and recovery time, resulting in lower physical and cognitive function. So how do athletes strike the best balance?
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Virtual reality for sports training is becoming an option for many athletes. While it's not for everyone, it does have potential to help support the development of technique and even help minimise some injury risks.
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We want to build a world where coaches working with athletes are more analytical and who make decisions based on evidence and scientific rigour and not just hearsay, personal experience or emotion.
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